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Sunday, August 1, 2010

You Stink and Your Breasts Are Too Small

As I mentioned last time, I did finally receive the copy of Intimate Story that I ebayed a week or so ago. It’s in nice shape and has already been providing me with many research leads on the subject of Ideal Magazines. On a historic front, it seems Ideal was originally a movie magazine publisher which started branching out into other genres during the 1950s. It made a number of acquisitions during its time, including some from Dell. The firm changed hands several times after the 1950s and may have become discontinued after being bought by a publisher with similar active trademarks. (No reason to continue publishing Intimate Story if you already have True Story. No reason to continue to publish Teen Beat when you already have Tiger Beat.) Although some sources indicate that Ideal eventually became a part of Macfadden/Sterling/American Media, primary information, including copyright renewal forms, show Marvel Comics as the successor in interest for many of the magazines. That means at least a few titles fell into the sticky fingers of Marvel’s owner the porn king Martin Goodman. The issue I have looks very much like a Goodman magazine--so much so that I would be violating my web hosting agreement if I showed the cover to you. The cover picture isn’t vile, but one of the headlines could get both you and I in trouble.

As of the date of the issue I have, October 1959, Intimate Story is still being put out by its original publisher, movie magazine mogul W.M. Cotton. At some point in the 1960s Cotton sold out to Filmways Corporation, famous for its hillbilly line-up of television shows (Beverly Hillbillies, Green Acres, Petticoat Junction ect.) In fact, it seems to have owned Ideal at the height of its prowess as a media player. It fell from this height rather shortly afterwards and wound up being bought and divested itself. At what point Martin Goodman jumps in is a little unclear. *

Goodman would not have had any problem with Intimate Story Magazine. It’s right in his wheel-house presentation and content wise. One of the problems Goodman had was that his editorial staff often got snooty about the low-brow advertising he stuck in his magazines. Goodman treated ads like they were free copy. He didn’t care what the ad was for. (Thus there were a lot of truss and trade school ads.) The ad gave him some money and saved him money on page space he otherwise would have to pay to be filled. It did have the effect of making Goodman’s editors think that their magazines were directed at trailer trash or worse.

The people at W.M. Cotton’s Ideal come from the same school as Goodman. They go one step further by placing in a few house ads for Ideal’s demented sister company Conel Books—a purveyor of literature hell-bent on making the average woman feel inferior. If you want to judge what a publisher thinks of a magazine’s audience, checking out the ads isn’t a bad place to start. It’s clear from the ads carried in Intimate Story that the publisher was sure its audience…

Stinks, stinks real bad



It would be one thing if there were other types of deodorant advertised in this magazine. Intimate Story did have other advertisers, some of them quite mainstream. The interior cover features a quite normal and on demographic ad for Maybelline. There are also ads for some trade schools and book of the month club type promotions, typical of the entire pulp magazine industry. What makes this love pulp a little different is that it has two display ads up front for a particular type of anti-smell product. The one directly above is taking advantage of the magazine’s spot color process, which is a little tricky and shows quite a bit of forethought on the part of the advertiser and the publisher. Pink overlays do not come cheap and they do not just “happen” in what was essentially a black and white magazine. Intimate Story, as was typical for the time, was not a true pulp, but rather a photo offset slick, mechanically identical to its sister movie magazines. In pulps, sometimes you have to read between the lines—and this is especially true of the advertisements. This ad does not say that Norforms help prevent STDs or are effective as birth control, but it is implied.



Our second down under deodorant isn’t really making any product claims. Of all the things to call it—Quest! Quest for what, one wonders? The curious couples scene certainly does spark the imagination. (My Added Caption: Down, Prunecake! Shop’s closed!) That was it for the deodorant offerings. Most of Intimate Story’s other advertisers were targeting your problems above the navel, specifically…

Your breasts are too small.


That’s more or less what this woman’s exciting full column advertisement has to tell you. She’s hawking something called PRO-FORMA, tablets made from Extract of Galega (apparently not the video game) that when taken three times a day will restore your natural contours. They naturally cannot resist the lie that this fictional extract was originally sold in France. In pulp terms, any reference to France or the French means that you will instantly be having amazing amounts of sex. If you were a little shy about popping pills, don’t worry. Intimate Story’s sponsors had a number of ways to kick you off the itty bitty titty committee, including…




It’s an erector set for your chest! Please keep in mind that the two biggest lies in pulp magazines are the words ‘French’ and ‘Free.’ Also, it should be noted, Maurice d’ Paree is very likely to really be Levi from the Bronx selling merchandise remaindered from the pointy boobs fad of the 1940s. This is one of only two products advertised in Intimate Story which are still in existence today. I am told that today’s French Lift bras are not quite as pointy and make considerably less use of whale bone and wire.



Like PRO-FORMA above, this advertisement for Allure Cream would get you in trouble with the FDA today. The text of this ad is rather unclear. Either Allure Cream actually grows the breasts or contains something to help you forget that they are small.







La Vive Crème, by contrast, bends over backwards not to make any product claims at all—other than it does something for the skin of BUST AND BODY. For the seriously science minded, the text touts that this cream is “compounded with 40,000 units of Estrogenic Hormones.” (WTF!)



New CurVees is a more modest take on the French Lift bra and is intended for those whose endowment is so modest that they need help looking as if they have any endowment at all. It modestly proposes to turn bee bites into ant hills, all the while decrying ‘Falsies’ even though that’s what the product actually is. Although not stuffing, it is shoving from the bottom up. Sounds uncomfortable.



Then there’s the good, old fashioned ‘work’ solution to your chest underdevelopment issue. I actually owned one of these things. It’s a section of non-vulcanized rubber that you pull and contort to your heart’s content. Not being a woman nor a doctor, I can’t tell you what it would do for non muscle tissue.(Make it migrate upwards is my guess.) The thing gave me linebacker shoulders. It should also be noted that these things break—and when they do, sections of it are quite capable of flying through two panes of domestic window glass. Mine had the hoop holders, as most do. With the hoop holders it was possible to fire the entire contraption onto expressway overpasses. Not that this is its intended purpose.


Given how popular the category was with its advertisers, Ideal just had to get into the act. Here Ideal’s sister company Conel Books is offering a paperback on how to… think your breasts bigger? I’m just guessing here. The only salient product claim mentioned in the ad’s text is offering advice on how flat chested women should dress.

As a variant to the no boobs problem, a solution was offered to the knob legs issue. Again, science had the answer. It came in a book. Whatever the procedure was, it could be done 15 minutes a day in the privacy of your own home—apparently without assistance. Note the copious non-mention of the word ‘exercise’. Beyond being deformed, it appears our publisher was fairly convinced that Intimate Story’s readership was…

Fat, Toothless, Itchy and Broke.



For the fat, of course Hollywood has all of the answers. In pulp terms, the word ‘Hollywood’ denotes a method involving a minimum of actual participation. In short, these are quick fixes involving no work. B-Slim here is a diet pill, the type that ruined the health of many an actress. And then there’s the eat yourself thin method, here touted Hollywood style by Ideal’s own Conel Books with Magic Hollywood Diet Guide. Calorie counting schemes and put air and chalk into foods methods are still sadly with us. Again no actual physical activity or control of portions is advised.


This is apparently the same ad from two firms, both located in Chicago. It’s cut rate dentures, made from the impression of your remaining teeth. (Again, I am guessing.) There are just some things that you should not buy mail order.



Before the authorities cracked down on it, much of the advertising in publications of all sorts were for patent medicines. Unlike real medicines that you have to see a real doctor for, patent medicines and their evil spawn, the over the counter remedy and the nutrition supplement, do not have to demonstrate any efficacy.** At best, they can’t hurt you unless you abuse them. Given the range of ailments AMBULEX is claiming to ‘treat’, it is probably something similar to TUMS.



This is actually an early ad for Lanacane, here being touted as a treatment for itchy woman bits. Lanacane, a mixture of Ethanol, Isobutane, Glycol, and Acetate, has since gone bi-sexual and sexual, today being advertised as a help for anything that isn’t quite rubbing the right way.



Before Alcoholics Anonymous gained traction after WWII, advertisements similar to this were fairly widespread. From what the text seems to say, this appears to be a for profit repackaging of the Twelve Steps.

Loan sharking by mail thankfully never really caught on in the United States. Miss a payment and I guarantee you that the man who comes knocking on your door will look nothing like the fat, friendly gent we see in the advertisement.







As I mentioned, some pulp ads require a little reading between the lines. Both of these ads seem to be pimple removers—at least overtly. Mercolized Wax Cream and the aptly named Whitex actually are chemical peal concoctions. Pulp magazines had considerable minority readership. These are skin lighteners intended to help people pass as white, ala Michael Jackson. Products like these were very common until the late 1960s.



Now that your breasts are properly defying gravity, your wallet filled with the juice man’s juice, your legs all nice and curvy and all of your itch and teeth problems have been contoured and conquered, it’s time to get that man. Actually, this ad is for perfume. (Perhaps another product one should refrain from buying via the mails.) Gosh knows what’s in it or what it smells like. That only ‘a tiny drop’… ‘lasts for days’ is possibly a clue that whatever this is should be avoided. Pulp magazines, being peddlers of sensation, often attracted people who were not quite in on the joke. Which is to say that the publisher of Intimate Story was fairly sure that at least a portion of its audience was…

Insane



The mystical powers of Elvis had become a proven staple in many pulp and fan magazines, long before he began making post death appearances. Strangely, the identity of the disfigured Hollywood starlet Elvis cured with just his words has never been revealed.



If you can’t get a visit from the ever-healing King (of Rock & Roll), there’s always Chi-Ches-Ters, which went Midol one better in the turning your frown upside down department. Whereas Midol just claims to make life tolerable (and perhaps reduce the homicide rate), Chi-Ches-Ters promises to put the party back in your prance where it belongs! Please keep in mind that whatever Chi-Ches-Ters was (LSD?), it is no longer available.



Then there’s the direct approach to solving all of your problems, be they physical, monetary or social: a four inch German made automatic pistol. “Suitable for Sporting events” such as suicide and piling the bodies of your helpless enemies like cord wood. This RG2 (Ruger) six shot automatic comes complete with live shells and a self extracting clip—in case you have more than six enemies. And if that’s not good enough…



OK. It’s only six feet long, but it is a tank. As for the product claims, I am hoping they were all false.

Coda: Before any of you buttinskis tries anything fast, I am putting you all on notice that I intend to trademark ‘Exciting Bustline Beauty' as the title of my own porn magazine/biography. So no taking it!

*It should be noted that Marvel renewed the copyrights on Lev Gleason’s Daredevil without any type of money having ever been exchanged between the two firms. Marvel just waited for the Lev Gleason Daredevils to dump out of copyright and then republished the title as an ashcan. An ashcan is a short run printing of a magazine, generally intended to provide proof of title and trademark ownership. Most ashcan editions are literally just stapled together veloxes. In the cases of both Daredevil and the Ideal Magazines, Marvel renewed the copyrights by republishing velox editions containing several issues at a time. This may have been done to protect Marvel’s Daredevil trademark going forward and to keep in copyright any material from Ideal that they wished to recycle. Whereas Marvel’s renewal of Daredevil may have been a case of squatting, I am inclined to believe their renewal of Ideal’s titles was a part of an actual sale. The Marvel people did a fairly comprehensive job on the Ideal line. They renewed the titles as Marvel Entertainment, Cadence Industries and Magazine Management, which indicates a long-standing effort.

**Efficacy is a technical term. It has nothing to do with whether the product works. In real efficacy a product has to prove that it works better or differently than other products already on the market. And real efficacy only applies to drugs.

Saturday, July 31, 2010

Autdtraumagique

Autdtraumagique
By Mark Lax

Clouds rained frogs nowhere. I scanned the headlines of all two hundred newspapers I receive and spotted not a single man biting a dog, no little girls lifting cars to save their drunken fathers. And the results from the Bangladesh National Cricket team test was what could be expected. There were no issues and I could start my ten day vacation in peace.

The time had come to take up surfing. I have been interested in this activity since it first came to my awareness in the late 1920s. Sadly, each and every time I set out to surf, some new fad takes me away. I don’t suppose the sport of Auto Polo really ever had a chance, but I spent two vacations mastering that. Now that they don’t make cars with running boards it’s strictly out of the question. I could see its limitations at the time, of course: the whole game was played at five miles an hour, which still led to more injuries than mortals can stomach. It wasn’t that much fun to watch, either. From there I went to barnstorming, buffalo hunting and bungee jumping, just to list my distractions in alphabetical order after Auto Polo. This time it is surfing. This time for sure.

I even told the current wife about it. She would react, but she’s on the cell phone. Always. Very important real estate franchising deals buzzing on in her ear nearly all of her waking moments. I know that there have not always been people like this. So busy, so connected all the time, but mostly alone and talking to literally no one all day, nearly every day. When I first met her I thought she was under a spell. I simply had to have her, just to recount her, since I am sure no living being will ever be like this again. It’s like barnstorming, like Auto Polo. It’s not for long, so enjoy her while she exists.

For her part I think she thinks that I am some sort of high powered executron. I certainly can manifest the wealth. Like her, I am busy and do travel often. And how many other ones like her can there be here in Cheyenne? I was so close to being perfect for her, she just had to have me. For bonus points, I can stay home and watch the dogs while she is away.
I told her I was in anomaly control. I redistribute anomalies—to foil the plans of the just and unjust alike. I prove that probability has a downside. She took that as either ‘computer something’ or ‘actuary.’ What she doesn’t get is that I don’t actually use the computers, but rather rely exclusively on newspapers. She thinks I am a luddite. Which is true. I have only lately warmed up to television.

When I told her I was going to be away for ten days surfing, she hit the mute on her cell and said “Loki?” Not even a question, just my name as a question. Then she went on with her call. She says my name, Loki, as if it were Jack, Jim or John. Perhaps she figures that I was raised by hippies, which seems plausible given our time frame. I don’t think she knows what Loki is or what Loki does.

At any rate, my going out of town at this time is a bit of a bother, since she is going out of town also and also for ten days. It means we have to put up the dogs at a shelter for ten days and they will be very mad at mommy and daddy when we get back.

Strike that. They will be very mad at mommy and eat her shoes and pee on her spot on the couch. My stuff they will leave alone. Unlike mommy, the dogs know what Loki is and what Loki does and stay clear of my things. The dogs have promised me that they will behave at the shelter. Or there will be no Valhalla for them. I tell my wife that as we are getting into the car to take her to the airport.

“I guess you know how to talk to the dogs,” she says, having concluded one call and about to start another.

I explain “It’s all in tone of voice.”

“You’re going to call me when you get there, right?” she asks.

“Surfing? Yes,” I answer.

And it does occur to her that she hasn’t asked where or with whom I am doing this surfing. But this is concern. This is affection. It’s what she has to give and in the manner that she can. Touching, really. Or so I think so.

She is so precious. Such an odd portion of the floating world. She hunts with her voice, chasing down figments of collective imagination. Her instincts are honed, measuring need, availability, urgency, commitment and capability. When she is not with the contraption pressed to her face, she is in transit to meetings where nouns go searching for verbs. Everything is dependent upon the convergence of other people’s desires. If she is off a slight on timing, all of her efforts are for nothing. I know the need it speaks to in her and I do not dispute the craft nor the industry. The methods are dismal, though. The calls. The guessing. And when it all falls down hill, because it can at any moment, there always must be more to replace it since the landing of any one objective is unlikely--and even if it is not, there is always a need for more. It’s like running a whaling fleet, except that you man all boats, the price of blubber is never set and the whale is invisible even when caught.

We air kiss and she leaves, trailing a rolling bag. I pull the Saab away. Once past the view of Jerry Olson Field’s last video camera, the car disappears only to manifest a blink later in my driveway. I appear in our ranch’s back yard, midway to the garage at the back of the lot. It’s a story and a half, slightly taller than the house. The person I bought the house from was a politician. He used to keep his parade float in it.

We have another garage attached to the house. It’s heated and filled with exercise equipment. The garage in the back is a place my wife has never been to. Her cell phone kicks out within ten feet of it. I swear it’s not intentional.

The two doors break open and away at my approach. Inside the garage, hanging a foot in air, is my fifteen foot longboat, complete with sail and oars. The eyes of the ram’s head at her prow glow blue. Ever present winter dusts kick up all around her hull.

The craft is quite laden now, this being the end of the quarter. Lining her interior are sheepskin covered packages which take up the up the places where oarsmen might row. The packages are translucent, some containing animated fogs others, churning day glow bile.

The rest of these moments are spent with my clipboards, trying to remember if I have packed everything, and if I haven’t packed it, where it is. I seem to have everything. No inventory laid over. I am set and set myself down at the tiller.

Then I wait for my wife’s plane to clear. 6:00 AM, right on time. She is headed to Denver and then New Jersey. I want to get back by the time she lands in Denver.

I am about to ground all flights out of the Cheyenne Regional Airport. That is why I wait, to make sure hers has gone. I wish her all the luck I can. Let the world cower at my love’s feet.

At 6:10 a dot appears on radar, ascending but with no lateral movement. It is there for five minutes. The Wyoming Air National Guard confirms this with Regional’s central tower. They ground all take offs. Soon the dot is gone. And then they write reports which can go with the other reports they have written. Not once has someone phoned a house in this neighborhood to have a pair of eyes look up from the back yard.

It’s Cheyenne. Nothing to see in the air but beautiful blue sky. Out of this sky I descend to Asgard, which I do not miss, with its perpetual winter fjords, incessant yodeling and horn blowing. No radar here, but not a soul looking up, either.

Down and into the barn, a noiseless progression greeted by nothing and observed by only me. The barn is a giant’s rib cage, covered in all hues of furs. It has no floor, just packed snow. The interior is the blank side of pelts shrouding an empty cavity. Light is mysteriously abundant, but from no source.

No one here. They knew I was coming, too. I am never late. I can’t wait for them, either.
Dressed in my Thermaware car jacket, blue jeans and Keds, I cross the narrow street to the clerk’s office, a round wooden hut with a chimney at its center. I knock on the door and then I enter.

“No dogs?” she more or less asks. The woman inside is statuesque in every sense of the word. Her golden locks flow out of her iron skull cap. There are skull caps on her breasts. (It’s the same thing as on her head, just in different positions.) Her waist and hips are wrapped in rough leather and held up by will alone. I don’t know if she was wearing boots. I didn’t look at her feet.

“No. No dogs. Not this time,” I say.

She frowns. Strip away the iron clad D cups, milky skin, ocean hue eyes and cherry lips and a Valkyrie is patronage worker. Just like at the Department of Motor Vehicles. There’s no real motivating her and if she wants to waste my time, she can do it. The doggie inquiry is a bad sign. She continues “What type of dogs are those?”

As if this is going to mean anything to her, I say “A Malamute and a Jack Russell Terrier.”

“The dog’s names?”

“Fluffy and Mister Snookums.”

She smiles. She has absolutely no idea what I just said. This doesn’t stop her from asking “Where are the dogs now?”

“At the dog hotel,” I say, sensing now that this is going to take forever. I would give you this woman’s name, but it runs about twenty-four letters. I am pretty good with the milk language, but after twelve letters even I zone out. Literally translated, it is Swan On A Winter Dusk With White Feathers Shedding Warm Light. Let’s call her Ms. Swan for short. And it is a Ms. Swan.

“Hotel?—“

“—I have a total bumper crop in the hold. We really do have to get to the inventory. Or I am going to be taking up way too much of your time.”

Maybe it will work if she thinks I am doing her a favor? It seems to. She reaches for a book on the counter and flips open the pages. I head for the door and then pause. She does look up. She does follow.

We are in the middle of the street when she halts, asking “What is this hotel for dogs?”

“They have structured play time and can socialize. It’s a lot of fun. For the dogs.”

“The dogs like this?”

Lying to a Valkyrie is very bad mojo. Best bet is to go with an incomplete answer and hope that her gnat-like attention span won’t allow a follow up. “Mister Snookums does.”
(He enjoys the possibility of dry humping. End of sentence. )

I am almost to the barn. Ms. Swan has halted and is not moving. She is looking down at her book. “You are very far over from last quarter.”

“Last quarter you told me I was way under. This jackal headed exchange student One Eye brought in is screwing everything up. I know Ragnarok was getting old, but this Maat thing is impossible.”

Worse. Now she’s heading back into her hut. “You need to refund. The Orange County.”

“Look, if we amortize Orange County into the future, no bad financial thing will ever happen again. And it’s a little too late for that. We’ve been over this. I had to bankrupt Orange County. It was a parley card that would have made a Las Vegas casino blush. It’s not my fault the money vanished completely. I didn’t invent derivatives.”

(I didn’t either. But it was a neat trick.)

I might as well be talking to a freaking stone. All she knows is that the richest county in the richest state of the richest country went belly up. I really didn’t help it. That much.

Ms. Swan comes back out with a palm sized bottle which she hands to me. I know what it is, but I can’t recall it exactly at the time. The fluid inside is thick and purple with bubbles like Prell. It’s a lot of it. A killer dose.

“Let us take a look at what you have this time. Maybe this is refund enough, no?” she says, heading for the barn.

“I have the usual,” I say, trailing after her. “Unearned smiles, public displays of couth, religious tolerance…”

I would add unpracticed wit, but I want to get out of here. Provoking her will get me nowhere. I look at the bottle. It comes to me. “Cosmic Awareness?”

“Five ounces. Fast acting concentrate,” she says, undoing the sheepskin from the first line of packages.

For just a moment the Bangladesh National Cricket Team has a fighting chance in their test against Australia.

Then Ms. Swan says “No more the sports. Pfft.”

This woman can bench press a bus. She can outrace thunder. But ask her what a valid sport is and she will answer ‘Rhythmic Gymnastics.’ Or Figure Skating. I refuse to side on those. Ditto the abundant singing contests. And the only dance contest I am going to rig is one where participants dance till they drop—drop dead.

I protest “Sports are the easiest way I have of making my point. Just the NFL playoffs alone—“

“—No sports. Enough with the Yankees.”

“If I didn’t rig it, he would win every year.”

“Something important,” she says with a ‘that is final’ inflection.

Do I want to surf or don’t I? I want to surf. This closes the books. Thor doesn’t surf. Odin won’t surf. Tyr might surf. I will surf. This will get done.

May I say right here that I blew it. I was entirely aware of Roberto Sanchez’s plan to use his tax refund to buy a big screen TV, even though he and his wife had agreed to spend the money on school clothes for the kids. It was on my clipboard. I had it circled in red. I had it marked ‘hot’. I didn’t look at the clipboard. No one is perfect. Entirely my bad.

Instead of the clipboard, I went to my filing system. This is comprised of index cards filed behind categories which I have listed in order of occurrence pertaining to various topics. When prompted by a mandate such as this one, I rely on this key word mechanism to guide the direction of my immediate actions.

Strike that. Did I mention that I wanted to go surfing? I have this shoe box full of index cards with key words written on them which are filed under random headings. Each key word references a collection of loose leaf notes stored somewhere in a Piggly Wiggly grocery sack, most of which I made while blind drunk. Under the category of Cosmic Awareness there was one card. The three key words read:

Three Hour Speech.

I have no idea what it means. I whisper it into the sail of my boat and its starts the descent to Midgard, Midrash, Midlothian, Middlesex , Midwherever. Just through the clouds, I dial my honey. She is in Denver. Her laptop cannot access the camera at the dog hotel. I assure her that it will once she gets out of the airport. Our connection is spotty. I tell her the problem is on my end and that I will phone again shortly.

Below me is a patch of green on a seeming bluff surrounded by a sprawl of brown and grey tin buildings. Many very impressive structures are on the bluff, with columns and statues of grim faced, beret clad figures. The bluff is partitioned off from the mass of tin shacks by a fence covered with razor wire. Concrete shacks on three story pylons are at each of the fence’s corners.

My brown Piggly Wiggly sack has shaken forth the right brief. It is written on the back of lithographed instructions detailing care for my Auto Polo mallet, a thing long gone into the Topeka muck. I do not believe the words on the back are in any way contemporaneous with the mallet, however.

“The Three Hour Speech is an affliction usually perpetrated by post Hitler-era dictators, the national organizers of trade associations for macroeconomic commodities and certain pastors previously affiliated with Herbert W. Armstrong’s Worldwide Church of God. Its form was first standardized by Raul Castro and then perfected by his brother, Fidel. The speech has three parts, the third of which contains the Autdtraumagique: the place wherein application of Cosmic Awareness to the speaker will do the universe the most good.”

Question: Does this mean I have at least two hours shot to hell? (Not Hel, who is a relatively nice person.) Answer: You betcha.

Our setting is the interior of a cement aircraft hangar. You may note that I neglected to describe an airport or even airstrip upon my dropping in. Not a mistake on my part. The airport never quite got beyond the ‘having the construction materials stolen’ phase. Many of the shacks outside the fences date back to that time. Normally this space is reserved for two 1970s era French Mirage Jet Fighters which do not, in point of fact, fly. They have been removed from the hangar for the evening and are rotting into the ground outside for a change.

Lining the walls of the small hangar are unfolded wooden grandstands, the kind used in the first world for seating folks at school sports games. The people here are standing in these stands as opposed to sitting. Beyond the stands there are two lines of unadorned folding chairs. There is no stage, only an oval of blank flooring and a mobile podium at the front of the chairs.

All some four hundred people in attendance here are dressed in brown business suits with white dress shirts and narrow black ties. (J.C. Penny $125.00.) Even the women. (J.C. Penny $250.00.) It’s eighty. It’s humid. The arrays of half burnt out kleeg lights shining down from the ceiling aren’t helping things any.

The people in the chairs are older or less firm of body. They do not seem to be any more important than those in the stands. In any case, none of them have been asked to speak, either.

All the talking will be done by Big Gumby. (Thank Odin for small favors. The last thing a three hour speech needs is a warm up act.) Our man is slight and short. His jet black, greasy yet somehow fly-away infested hair, is parted on the side. The brown suit he wears is slightly better pressed than the rest. (Sears $300.00.) His Tom Selleck mustache is much better trimmed than the rest, especially the women’s.

He doesn’t mess around and gets straight to a paint by numbers rendition of “Our Triumph Over The Obvious.” (He did briefly have someone take roll.) Everyone remains standing. They will stand for all three hours. It is apparently a defense against nodding off or wetting oneself.

It’s like an opera. Strike that. Some opera is actually good. It’s like the freaking Ring Cycle, which is never good. The first part of the speech is called “Our Triumph Over The Obvious.” In this the Big Gumby explains that he and his enterprise are not dead yet. It’s kind of existential. The Iranian model of this is a one hour chant of ‘Death to America’ followed by historical denial. Many other places, this is a chance for a riff against the IMF, World Bank or WTO. Someone will not give you money or wants you to pay back the money you have already utterly squandered, generally on hydroelectric projects. Back in the day it was all about embargoes and attempting to redefine the term ‘Human Rights.’

Big Gumby begins by detailing progress in completely humiliating his country’s indigenous peoples. Thus far he is damn proud to have moved these people out of the jungle and into concentration camps. Now if he could only make their young folks proper soldiers and prostitutes. He does not trust any of the young men, and until he does, he is going to have the entire camp woke up at dawn. They will drill in circles until dusk with wooden guns. The young girls, whom he has had spirited off to Asian brothels, have proven very inept at practicing birth control. But, he stresses, this has had a positive side effect. Many of the products of these mistakes may conceivably pass as Asian or European. Mexican lawyers have been contacted to facilitate the selling of these children to first world plutocrats. In all of this he is very chipper, almost triumphant.

Mind you, all in attendance are committed social activist types. We even have women dressed as Groucho Marx here. Yet none of them blink when he mentions the forced assimilation of the indigenous people. It seems a matter of settled fact that these people are useful only as troops or servants. That he has no problem with the IMF or WTO is primarily because no one would think of giving him money.

Money is, however, primary on his mind. After musing about perhaps selling the somewhat white or Asian looking children of indigenous women on the internet, he drifts into an extemporaneous jag on an alcohol confiscation program. Note to organizers: beer does not burn, so stop using it to pad your quota. I have no idea what this means at the time, but everyone else does.

Part two of the speech, which I wish he would get to, is called “Blame The Farmers.” Pretty self explanatory. The best classical version of this was performed by the President of Ghana, who blamed the farmers for not making use of the tractors he had bought them, even though he had neglected to buy those things that trail behind the tractors. In Saddam Hussein’s virtuoso variant, he ordered the execution of one third of the audience attending the speech.

Our guy starts going on about how they have to import rice and beans, noting that before the revolution they used to export it. That’s an aside. It doesn’t really seem to bother him. He also rattles off a few words about giant spiders on a banana boat and how this shouldn’t be viewed as entirely his problem. As a sop to the people of the port, which seems to be in another country, he offers to send a note of consolation to the families of the dead sailors.

Then he gets down to brass tacks and does the “Blame The Farmers” rant straight from the book. In doing this he clears up the alcohol confiscation mystery I was having.
It seems that other than tarantula infested bunches of bananas and, potentially, children, his sole other cash crop is coca leaves. He has made the manifestly poor decision to nationalize the drug plantations. This led to political hacks doing what they do when handed farms: anything but farm. All this shoots to heck his long term plan to refine the coca leaves into cocaine, which is why he was confiscating alcohol to begin with. Not that he’s suspending the alcohol confiscation program. Oh hell, no.

I am now decanting the Cosmic Awareness and letting it breathe. (It’s either Cosmic Awareness or Lectricshave in Extra Virgin Olive Oil. I hope Ms. Swan didn’t screw up.)
Even this guy has to be getting to part three by now.

This particular Big Gumby shot his way into power thirty years ago. Glorious forces of his revolution drove unarmed women and children before them as they converged on this very complex. Oppressive capital-fascists then in residence here were hesitant about firing in their direction. Big Gumby not only had no problem using unarmed women and children as shields, but also shot through them. Despite this ruthlessness, Big Gumby has been deposed in bloodless coups twice since. Currently, a majority of people with guns in this country want him to lead it.

The third part is the “One Man Call and Response.” At some time during this portion of the speech Big Gumby will invariably mouth the words “So I ask myself.” This is the Autdtraumagique: my cue to douse the bugger.

And I had better make this good. Somehow this has to outweigh the acceptance speech Roberto Sanchez’s son Paco will give upon receiving his Nobel Prize: forever hence known for the phrase “I had to wear my sister’s underwear to school.” The big screen TV was disabled in a quite predictable water balloon accident. Repairs for such had a cascading and devastating impact on the Sanchez’s finances. I still may have time to rectify this. I hope. But this was my best chance. God of organization, I am not.

Paco’s speech could have, should have, been inspirational—the type of thing that sends kids from the barrios straight to Radio Shack. That’s really what anomaly control is all about. Instead, it sort of uninspired, causing some science prone barrio types to stay in the alleys, playing with broken glass and drinking forties.

The way I look at it, the guy who wins the Nobel Prize for inventing anti gravity should either thank his dad, or just thank the committee, and sit down. He shouldn’t be so filled with venom that he has to spout off “My dad was such an idiot he bankrupted the family fixing his big screen TV and I had to wear my sister’s underwear to school because we had no money” the first time a group of cameras are pointed in his direction. Paco just said the first thing that came to mind. Totally my bad. Or it will be.

(Not that there’s anything really all that right about compelling a physicist to speak in the first place! What do they expect him to say? Do they expect it to be good? Even Big Gumby here can’t make his speeches good--and that’s all he does for a living.)

Two hours even. He hasn’t said “So I ask myself” yet. For reasons that only people who feel entitled to give three hour speeches know, the sole person they can confidently ask advice of, is themselves. No one else is qualified. The current league champion, Hugo Chavez, has added the rhetorical flourish of formally answering himself, often saying “So I answer myself.”

The actual content of this, the concluding portion of this three hour one-way, varies depending on how badly the Big Gumby has to relieve himself. In general, this portion is the entirety of every speech Barack Obama has ever given: all a big ‘Yes We Can’ or, in the average Big Gumby parlance, ‘Yes I Can.’

Nearing three hours. He is not giving back the booze he confiscated. Back on this. Not even thinking about it. He won’t even ask the secret police what they did with it. Apparently, keeping the secret police sauced up is in everyone’s interest. Or perhaps he is simply making it clear that he doesn’t have it.

“Let me tell you something,” he starts, which causes the Cosmic Awareness to tingle. “Let me tell you why I am the only person in this country with a career. The rest of you have jobs. You aspire to have ambition, which would require work for those few of you prone to it. Someone must have the passion and the caring to tell you where the answers are. This is my duty, my calling.”

Oh please no. This is not the place for the ‘Heavy is the Head that Wears the Crown’ part. That should have been in part one, if it was to be anywhere.

“I wake up every morning and I ask myself questions. I am very deliberate and passionate about this. I say to myself, every day…”

Ok. Don’t have to say it twice. I got him good. Right between the eyes.

I wasn’t sure it worked. He didn’t break stride or blink. He just carried on in that rooster-like way of his.

Not that I was expecting Socrates. Without missing a beat he projected this emphatic question: “Why are all the women in this room so butt ugly?”

Odin’s blood! I was invisible, not intangible. He didn’t even give me time to dive under the chairs! I stopped counting the shots that rang out.

Poking my mind’s eye was that I had just discovered the one thing someone should never say.

Or, at the very least, not say in a sweltering aircraft hangar while in the presence of armed women in J.C. Penny suits.

After five shots, I knew he wasn’t getting back up. After fifteen shots, he stopped talking.

Big Gumby grabbed the podium and started spinning like a lawn sprinkler. “Sure! This you can do, you Che Guevara wannabes. You can’t even grow pot. And it’s a weed! Che Guevara was a sissy! A sissy!! You’re stupid, all of you. You’re stupid if you think this is important! This all was supposed to be important. Or fun. This isn’t fun, anymore. Everyone I meet is just like you.”

Sometimes a change in crooks is all the progress you can hope for. I was feeling fairly satisfied with myself.

Then I remembered the clipboard. And Paco Sanchez. No doubt about it: I had doused the wrong self-absorbed Latino.

Oh well. Surf’s up!

Friday, July 16, 2010

Midnight: The Little Scandal Rag That Could

The Hil-Gle Wonderblog: written on Google Blogs, connected to a website hosted by Yahoo and now reflected on Facebook--all from the comfort of my armchair!

Before going on to tonight's topic (the scandal magazine Midnight), I thought I would give you some further insight as to why I am leaving the world of small fiction magazines. I got this in the mail today. To be honest, the wait wasn't all that long. The text is, however, fairly typical.



In case you can't read it. the long and short of it is that they will not be reading my story until June of 2011 because--oops they forgot this in the writer's guidelines--they intend to be publishing faculty pieces for their 100th Year Anniversary issue. They would have gotten back to me sooner, but they have been 'absorbed in planning.' So long Litmag world. I can get 'absorbed' on my own.

Which brings me to the topic of fiction magazines people actually read, such as...



This 1965 edition of Midnight doesn't look too fictional. And at this point it wasn't. In 1965 Midnight was what we would call a 'Slinger', a barber shop newspaper of some disrepute. If you caught a copy of the National Examiner at the time, you would have found a similar presentation. There was a time when not all supermarket tabloids were complete clones of each other. Midnight went on to become the Globe and, as such, became the last of the large pulp magazine publishers. In the late 1960s they went on a spending spree and bought all of the remaining pulp magazines. Seeing how the magazine got its start is one of the reasons I made my ill-advised bid on a box full of the dreadful things. What I am going to present is actually from a 1954 edition. That copy didn't have the neat logo and headline.

Today the Globe, the Enquirer and the National Examiner are all owned by the same chain and have identical layouts. In the 1960s there were still fairly distinct varieties: cheese cake Slingers, which made their livings plying the fleshy misdeeds of your neighbors; Celeb Gossip, a newer form started in the 1950s with the magazine Confidential; Splatter Porn, a low rent type of True Crime genre which was a reversion to the pre-WWII picture news presentation; and the venerable tale of the fantastic, the oldest of the forms. Mixed in with this was the still not extinct Story Paper, which is physically identical to the tabloid, but which is focused on hobbies, crafts, participatory sports, light romantic fiction or just reads like a typical woman's magazine without the glossy photos. The Story Papers, who had given us the likes of Poe and Twain, would not make it out of the 1960s. They were steadily being crowded off drugstore shelves by a proliferation of steamy trash. The drugstores were the main sales venue at the time. Our supermarket tabloids weren't quite supermarket safe yet.

I mentioned that I was gifted a bonus copy of Confidential Flash in my box of Midnights, which I thought might have been a sister publication. It is not. Both papers are Canadian, but otherwise not related. I just think my Midnight subscriber had very high brow reading tastes.



As the name 'Confidential Flash' might suggest, it was a take off on Confidential Magazine and had started off primarily in the Celeb Gossip business. My issue's headline reads 'Ingrid Bergman says all women need lovers.' By the 1970s many of the tabloids were going for two genres, such as Celeb Gossip/Fantastic Tales. Flash went with the oddball mix of Celeb Gossip/Splatter Porn. It was an odd evolution. It was also oddly typical.



The Cheese Cake and Fantastic Tales genre tabloids started before the Civil War. They were variants of the Story Paper format. You standard Story Paper was part family crafts and part staid serialized fiction. After the Civil War, papers mixing True Crime with Cheese Cake such as the Police Gazette started cropping up. Dime Novels, comic book like publications, featuring the licensed fictional exploits of Celebs showed up at the same time, but actual Celeb Gossip is relatively new. It's also financially risky. Oh, it sells fine. But the Celebs can hit back. Most of the evolution in Tabloids wasn't in that direction until later. The big hit of the post WWII Tabloids was Splatter Porn, and it owed its popularity to one publication.

The National Enquirer was the king of Splatter Porn. By Splatter Porn, I mean blood all over the page. If it bleeds, it leads. Dismemberment. Burnings. Car accidents. Body parts all over the place. For a black and white newspaper, it was pretty gosh darn graphic.

In the immediate aftermath of WWII newspapers found themselves in the same situation that they are in today. There was a depression on. New mediums were pealing off advertisers. Worse, new presses had been developed which lowered the costs of printing papers, thus inviting in competition. You needed to specialize in delivering a specific market or divorce yourself from advertising as your main revenue source by giving the public something that they couldn't find in any other media.*

Now let me take you back to 1954. The National Enquirer is still the New York Evening Enquirer, a Sunday afternoon weekly. This paper's marginal existence dates to the late 1920s. It has only been a tabloid for a year. Two years before the paper's circulation bottomed out at 17,000 copies. The new owner is only now just dabbling in Splatter Porn.

Meanwhile in Montreal, a new newspaper is trying the direction of delivering a specific audience. Both papers will eventually become identical, but they come at it from two different directions.



Midnight is a supra-regional weekly, directed at the English speaking youth of Quebec Province. It is a bar rag, focused on youth culture and the night life. It has local advertisers who are clearly looking for the young market with its precious unaccounted for spending wads.



It has some nice youth features, such as this weekly review of recent record releases. That's certainly not something that you are going to find in the Toronto Sun or the CBC. The paper also ran a feature on a local disk jockey.



This youth focus was apparently not draw enough for our aspiring press baron. There is an absolutely shocking amount of Canadian Cleavage going on in this thing. If you are a young lady with cleavage anywhere near Montreal, Midnight would like to take your picture. You do not have to show them much of your cleavage, but you must have a lot of it.





In fact. if you have particularly astounding cleavage, no part of it need be seen, merely demonstrated. The picture mentions that the young lady is a ski instructor. (And a model!) Not mentioned is her capacity as an industrial flotation device.


Perhaps somewhat upstaged by our ski instructor (you would have to be the Graf Zeppelin not to be) is My 30 Days Inside Hell by Dr. X. This is a good, old fashioned book serial, the type common in Story Papers. At least in Canada this was still a part of the newspaper package. The story itself is about a perfectly normal doctor who goes undercover posing as a patient in a mental hospital. Not that Midnight needed to rely on books for sensation...



I don't know about you, but my mother tried to sell my sister and I a dozen times and it never made the paper. If you read the story closely, this woman isn't even offering her kids to people at the supermarket, like my mom used to do. Instead, she's just written the paper a letter threatening to sell herself and kids... if her darn lazy husband doesn't get himself a job. My mom used to offer a cash-back incentive. About half of the stories are completely outlandish letters that readers have sent in.

Thrown in is this True Crime take on the Montreal Police Blotter, this time featuring a pair of homosexual men. As a Romeo and Juliette touch, the paper highlights the fact that the men were from different sides of the tracks.



Our crescendo here is the line "It wasn't too long before they were engaged in a brand of illicit enjoyment which would revolt the strongest stomach." And probably get you about six years in the states. Our Canadians walked with a $50.00 fine and no mention of their names in the paper. Midnight was nothing if not strangely sympathetic. And I do mean strangely...



This is yet another letter from a Midnight reader, a man who has spent two years in a TB sanatorium. Like the Child Sale, this was another "Gotcha" headline. The whole bent of the newspaper seems based on readers supplying the material and playing along with the gag. Midnight does not seem to have had much of a staff. (It did have a glamor photographer.)
Midnight did subdivide into two magazines for a time, Midnight and the Globe. The Globe was a Cheese Cake barbershop Slinger. It was called the Globe because... Check the above photos. It apparently didn't do that well, so Midnight began pulling double duty as both a Montreal Bar Rag and a tabloid meant for export. Eventually it became the Midnight Globe and then just the Globe. By the time it had transitioned to the Midnight Globe, it had lost its Montreal focus entirely. Before its absorption, the Globe was a distant second to the Enquirer in terms head to head sales. As a group, Globe Publications outsold the Enquirer and reportedly was far more profitable at least as far as publishing operations were concerned. For more information, check out the last few pages of Real Nazi UFO Man-Eater Cults on the www.HIL-GLE.com website.

*Divorcing themselves from advertising revenue is not really a rational option.

Tuesday, July 13, 2010

May a Nissan Leaf fall on your head


Anyone buying a word of what BP has to say? How about Toyota? Me neither.

Let us recap the Toyota Incident, for those of us whose memories are very short and hazy. Several of Toyota's models of vehicles have been speeding up on their own and taking drivers on joy rides of doom. How many deaths isn't too clear, but it's over a dozen. As for the models, it's gone from just one to the entire line including Lexus. Toyota started the crisis by claiming that the spontaneous speed ups were caused by good old fashioned STUPID AMERICANS being unable to operate their finely crafted auto-sophistication-a-tron rice burning death boxes. Then Steve Jobs looked into it and told them "It looks like you have a software problem." Hil-Gle's speculations that the sudden speed up and die problem was actually caused by Toyota having made many of their cars essentially radio controlled has more or less been confirmed. They are relying on fly by wire technology to stop the cars and make them speed up. UHF signals from those things at your feet that make the car go or stop are being messed up by UHF signals being spat out by cell phones and other sources. Toyota shouldn't feel too bad. This is essentially what killed the Stealth Fighter, too. If you don't shield or somehow deal with the UHF thing, it really messes you up. The problem is that if the signals get screwed up, the little box that controls the car's go stuff will continue with the last signal--and send you speeding into an early grave.

Part Two of the story: Toyota knuckled under and recalled all of their cars. Other than over-riding the fly by wire system, they really have no fix. They got on the TV and said how sorry they were and pledged to make everyone feel much, much better about Toyota. In the mean time, they've thrown all sorts of little fits because they've figured out that fixing the problem will doom them to having no profits for the foreseeable future. Not only do you have to retrofit all of the fly by wire cars currently on the road, but you basically have to scrap all of your new car designs which were based on the same technology. With Arch Rival Nissan set to release the first of many functional all electric cars, Toyota is facing oblivion.

Part Three: So today they went back to their original story. There is nothing wrong with their cars at all. The brain boxes they have examined universally disclose that all of the speed up and die accidents were caused by good old fashioned STUPID AMERICANS. STUPID AMERICANS have been getting their feet caught in the floor mats or otherwise mistaking the stop thing for the go thing. Why only Americans who buy Toyotas seem to have this problem is not quite clearly explained. As for Steve Jobs, he's just wrong. As for the fly by wire issue, they've checked and that's wrong too.

All I can say is: best of luck with that.

Toyota is over in the United States. Roll credits. May a Nissan Leaf fall on your head.

All of that said, I am not sure that Nissan is going to get the lion's share of the electro car market. There are three other manufacturers besides Nissan and GM which are fielding new vehicles shortly. Again, I don't think that any of these guys are going to have the biggest slice. My prediction is that Ford will take it. And they don't have an electric car. What they have is a nice strategy of sitting out the origin of the species phase and then slogging in after such time as they can see what works and what doesn't.

I think the stars, however, are aligned for the electro car. People think 'oil' and they think oil spills on beaches, Iran with the bomb and dirty air. No matter how crapulent the first electro cars turn out being, the public will will it into acceptance. I'm not much of a predictor (don't buy any Ford stock), but this one is a Cubs season was over in June no brainer.

Speaking of which, it has now dawned on the Cubs that their season is over. The next sound you hear will be veteran Cub players dropping like Nissan Leafs (Leaves) on other team's heads. Farewell Golden Age of Cubs Baseball. Thanks for the zero championships and really unlikeable players. Perhaps the next time I pony up $400.00 to watch a team lose, they will have nice players. That, at this point, is all Cubs fans may look forward to.

In baseball as in life, sometimes something has got to give. With the Cubs, we have to face the fact that it's never going to be cheap again and that they are unlikely to be competitive again (unless you just trade brain trusts with the White Sox), so a time spent in a pleasant ballyard with happy but not top talent players is the best one can do. I have similarly had to face some facts and allocate my time accordingly. Something in my writing career is going to have to give--and it's not going to be this website. Previously I have been working on novels, games, this website and various short story projects. In the past I have had a number of short stories published, which was ego strokes and fair publicity, if not wildly lucrative.

It has come to my attention that the short story market, like the five dollar lunch, has gone extinct. The markets that remain have been taking a year to get back to me--and are not all that well paying to start with. Not to express too many sour grapes, but it also seems that quite a few of them are less than open to outside submissions. The better markets, the big slicks, seem entirely unreachable.

Mostly I have been rewarded with spam. It's one thing to make me use your automated submission system (and charge me for it), not get back to me for a year and when you do get back to me say nothing of note whatsoever, but it is quite another thing to send me weekly appeals for cash dressed up in your Lit Clique Newsletter. I am sooo happy all of you trust fund babies have found each other and would so very much like to attend your readings in SoHo or Austin, but sadly I work for a living. (By the way, about half of these publications are being funded by the NEA in the first place, so I don't know what they need my money for.) Secondly, all of these people write about the same things in the same way. Ditto some of the remaining sci fi rags.

I'm not saying I'm giving up entirely. I'm saying I'm mostly giving up. As the year long waits for rejects come in, I will start offering the stories here. In truth, Hil-Gle has a higher readership than many of these magazines. It had been my intention to keep Hil-Gle focused on just games and Pulp history and I hope that this broadening will not cause it to lose traction. It may be silly, but I'm going with Hil-Gle because it is working.

I'm on a silliness streak of late. Yesterday I did a silly thing and bought something on ebay. Ebay is a great source for pulp cover scans and research, but I try to limit my purchases. I will be moving in April and taking on more things is just counterproductive at this point. Also, there was a time in the past when I loved having an abode filled with rotting magazines, but that time had long since passed. Today I rarely collect anything.

But sometimes I spot an auction item with a low bid--and before I know it--I am the proud owner of yet another thing I don't have a place for. Somewhere in the mail there is a copy of Intimate Story from 1956 wending its way to me. My interest in Intimate Story was spawned by my starting research on our next Pulp Publisher Biography, which will be on the late wave Ideal Magazines. I am still in the prelim stages and I didn't have any Ideal Magazines at all. Oh, what could ONE hurt?

I have been very good with these research projects. I only bought one Hillman Publication after the last one. Of course, I already had dozens. But I only bought one and it wasn't a comic book or pulps, so it doesn't count, right? And there's nothing really wrong with buying the trophy before the research, so ONE copy of AN Ideal Magazine cannot hurt. These are the thoughts I was thinking. And then I remembered the box.

The box was spawned by internet research also, for the UFO Cults piece. It too was bought on ebay. I won the bid, It wasn't much. It came here. And here it has sat unopened for two years.

I fear the box. When I first got it I put it in my freezing car for a week to kill the bugs that might have been inside it. Other than to kill its possible bugs, there is not much I can do for what is inside the box.

It contains a dozen or so copies of the early supermarket tabloid Midnight, still in their subscription mailing containers from 1964. Each issue will have to be unrolled and flattened for a prolonged period in a dry, dark place. After that I will need oversized Mylar and acid free backing boards in order to preserve them. AND THEN WHAT THE HELL AM I GOING TO DO WITH THEM!

It's 46 year old newsprint. It's not like it stores well.

With Intimate Story now on its way to nowhere man me, I broke down and opened the box. Good news. No bugs. I had been assured that these had spent the last few decades in someone's basement. And yet no bugs or water damage. Actually quite cool. For bonus points there was a 1960 issue of Confidential Flash, apparently Midnight's sister publication. There is also a partial of a 1956 issue of Midnight which I may scan and present to you next time.

It occurs to me that I made a promise to share some of Ballyhoo from the 1920s here. Now that I have located those issues, I think my scanner and can do a little sharing. That sounds like a plan for the next few days.

As with the short stories, the scans will appear here in the blog first and then migrate to actual web pages. I don't have an actual ETA for the posting on Ideal Magazines, but I think its going to be a lot shorter than the others. After that, I intend to do THE BIG ONE: Slendorama--A History of the Romance Pulps. No one has done it yet. It's time.

(Pictured: Another copy of The Flapper, which I am told went on to rename itself as Experience The Best Teacher of All. Words of wisdom indeed, if perhaps not the most pithy magazine title of all time.)

Tuesday, June 15, 2010

Magazine Musings

I'm still looking for a logo and a title for this blog feature. It is our intention to cover the world of magazines in general and schlock magazines in particular. As we have noted, the current ad depression has forced a number of magazine publishers into the business of trotting out old pulp vices. Many more of them are simply going for the old pulp business plan of making their money off cover sale price pass through as opposed to advertising revenue. Beyond the sensation packages that we have seen lately, there has also been a surge in shovelware--reprinting previous material in a new form. Nothing really wrong with that, as long as such is clearly labeled. Before dissecting a few mostly fresh Neo Pulps, I have some stray comments to make on a few actual monthlies: the types of magazines which still feel that its pages are worth advertising upon.



If someone can figure out what Maxim Magazine is supposed to be, please bypass informing me and explain it to its publisher. The Lad Mags are something of a throw back to what the Real Nazi Sex UFO Man Eater Cults magazines used to be, without actually having gone through the evolution of turning into straight porn or emerging out from the soup of the adventure genre. In the latest issue of Maxim we see yet another drift, this towards covering the war. Plopped in the aft of this lifestyle and foodies and health focus celeb knob slurping is a good old fashioned grunts make good entitled 'M*A*S*H Elevation 10,000', quite suitable for Stars & Stripes. Nothing really happens during the story, but it is fairly much everything one could want from routine magazine war coverage. Here is a group of people, here is their setting, here is their role, here are the challenges they face and here is how they reflect on the situation. It's by the numbers, but very well done. If Maxim were interested in grabbing itself a direction, this might not be a bad one to go in.

Maxim and its kin did hit on the outstanding idea of putting clothing back on the girls. (Whereas Playboy is going for even more naked women with rib removal surgeries, now in 3-D.) They have however gotten themselves stuck on the idea that space should be devoted to what these no longer nude women have to say. None of these women have anything to say. Half of them do not have jobs. The other half are between gigs/aspiring actresses. In short, these are not real women in the first place, but rather models filling up their published portfolio. As opposed to making the girls work so hard at a craft that is not theirs (writing), why not use them as models in actual fiction stories. That way if someone did chance to stray their eyes from Amber Lancaster, the words they might find have a chance at actually being interesting. Instead, most of these girls wind up saying the same things, various permutations of "Work is slow and my agent suggested me doing this shoot." If Amber Lancaster (late of the Wonder Years) wanted to show off her acting talents, what better format could the magazine provide her than a work of fiction in which she is someway an illustrative element? Dressing her up as a space lady or cowgirl or whatever would certainly give the compositions some variety. Just a thought.

(All a part of my sinister plan to get fiction back into these magazines. Don't tell anyone I told you.)

A little drift in a concept as vacant as the Lad Rag is to be expected. The latest necrophilia drift in Vanity Fair really needs some explaining.



Yes, Graydon Carter, Grace Kelly is one fine chunk of ass. She is, however--how do I put this mildly?--dead. Very dead. Even Grace Kelly's children don't look this young anymore.




Again, Mr. Carter, excellent choice. Liz Taylor is very bendable. Not quite dead, but if you did deliberately run her over with your car, at worst you would receive a citation for putting an animal out of its misery in an unapproved manner. Not that that's actually Liz Taylor. Liz Taylor is a bleating, near eighty year old thing that's always getting married or divorced or having her tummy pumped or being kicked out of some rehab clinic. Currently she's been incapable of actual speech, even on the Access Stardom type shows. Even the National Enquirer has begged off her--and they have five tabloids to fill.

The editorial support for turning Vanity Fair into a dead woman stroke magazine has been pretty flimsy. Grace Kelly, being dead--and for quite some time now--hasn't actually done anything new lately. The Kelly piece was on her impact on the world of fashion. Her lasting impact. Of which she has had none. Take a look at your own advertisements if you doubt me, Graydon. As for the Taylor chomp off waste of trees who will never live again (much like the subject herself) the pretext is a book of love letters the seemingly destitute heirs of Richard Burton are trying to palm off. People who don't have the guts (or realization of their own lack of talents) to freeze their dead father's body in hopes of advances in cloning ala Ted Williams, should not be given free publicity. Or any other type of handout.

At its best Vanity Fair is the National Enquirer dressed up. Even the National Enquirer let Elvis go, eventually. I hope Vanity Fair lets these dead ladies rest. Speaking of letting it rest, you can pretty much skip the latest issues of Bitch and Mother Jones. Bitch is no longer a what it is billed as, but rather a self-debate mixed in with a PBS style pledge drive in print. Until it straightens out, I'm not covering it other than to say it may be safely passed by. Mother Jones I love, but this issue is a straight swung at a pitch over its head and chucked the bat into the bleachers affair. Population bomb? Really? It's 2010. Malthus was wrong. See 1970. Tell me when you get back to the present.

Not that I consider Bitch or Mother Jones really schlock magazines. I just normally read them, that's all. When you take my money and burn me, I call you out. I would expand our reviews to all Think Magazines, since I do read them and they are a distinct genre, but that would mean littering the electromagnetic space with words commenting about something like the following...



This is actually our first Neo Pulp review and it's a little stale. All issues of Adbusters could qualify as Neo Pulps, if only due to its frequency, which is whenever the 'global network of 83,436 writers, artists, activists, educators and entrepreneurs' who are 'quickly growing into a political force to be reckoned with' get around to it. Which is to say not very often. This issue is packaged similar to that of the Economist, which also does a Big Ideas Neo Pulp stocking stuffer. In fact, this Adbusters issue is either a parody or it's trademark winking, the resemblance with the Economist's book is that close.

But fear not. All confusion is parted with a glance at page one. Also, here in a nutshell, is why I do not cover Think Magazines. The words are by one Christos Tsiolkas, laid out like a post it note and starting with "Don't believe anything they tell you. Don't believe the churchman or the politicians. Don't be led astray by the artist and always distrust a general." The page ends with "What do I believe in? Only in sweet, sweet (c-word)."

That's about as clever as the whole magazine got. If that part of a woman's anatomy is literally telling you what to believe, you are either (a) dating a very talented ventriloquist or (b) ready for what we call assisted care. In either case, such things are not worth reading. Not worth printing. Have no meaning. Should not have been said. Sadly, Think Magazines both left and right do too much of this. Until the genre rids itself of talking vaginas and Sarah Palin endorsements, Hil-Gle will not bother with them unless they are in real Neo Pulp form.

Unless Hil-Gle gets fooled again, which it will not be, at least by Adbusters. Consider the above our final word, c-word.

(Which one of you 83,436 issues the refund?)

The Time Life people are always more straightforward with their Neo-Pulp offerings. Life is a magazine few living people have seen in the flesh as an actual magazine. Life is kept alive primarily in Neo Pulp form and as a trademark for music anthologies. Time is a magazine people have seen but generally don't read. What distinguishes a Neo Pulp put out under either heading escapes me. They are both products of the same firm. Under both titles, they primarily ply the waters once frequented by the coffee table book.



Not that the coffee table book has gone extinct. There's Barns & Nobles full of them. The Neo Pulp form is being used as a sort of recycle bin. (It's not my intention to cover coffee table books per se, but its hard to split hairs here.) Time Great Buildings of The World is a flat out coffee table book and shovelware at that. It was first put out in hard bound form in 2004. The book has absolutely no forward and isn't really trying for much other than for your dentist to buy it and stick it in his waiting room. That said, there were some interesting take-aways: (1) Frank Lloyd Wright was a prick; (2) Never, under any circumstances, hire a famous architect to design a house that you actually intend to live in and (3) most of the great buildings of the world are unfinished, usually because the builder has run out of money. Or, in the case of Schloss Neuschwanstein, the builder was drowned at the request of outraged taxpayers. (That detail was not included in the book.) It's a rather dry subject, but you could do worse when waiting on your root canal.




The essence of the Neo Pulp, like the Pulp magazine itself, is the whiff of sensation, the created controversy. Here Life starts the ball rolling on the cover. What do Oprah, Lincoln and Jesus really have in common? (Two of the three thought they were God. One still does.) The title is nonsense and the book spends a little too much time defending it. What we have here is 100 short takes on 100 interesting people who were chosen exclusively to sell the book. '100 Random Biographies' would be more accurate, but not as snazzy. And snazzy is what we want in Neo Pulps, because the product is a useless impulse buy. This one is a pretty good read. I read it straight from cover to cover and wasn't bored a moment. The Time people hire good writers, unlike Newsweek, whose writers simply contribute so that they can appear as talking heads on television.



Just as I could not resist a gratuitous swipe at Newsweek, I could not fail to pick up this Neo Pulp gem from Neo Pulp neophyte Rolling Stone. I didn't even know Rolling Stone was in the Neo Pulp market until I saw this. Obviously, the 500 Greatest Songs of All Time is as subjective of a subject as it gets. 498 of them are in English. Which is to say that it is 'of a perspective'. Sadly, it's of a perspective that likes Bono of U2 way too much. For total lack of consistency, it both embraces and ignores what we call the Great American Songbook. Like the Bible, what got into this book was very politically determined. Unlike the two above entries, the bits found in this book are strictly the trivia, only the things you didn't already know. It will make you stupid but it is very fun.

***

Coda

Graydon Carter, for those of you not in the know, is the editor of Vanity Fair.

Sunday, June 6, 2010

Too Legit To Quit (MC Hammer's Last Words)

This just in: The CEO of BP has announced that the idea of him stepping down has crossed other peoples' minds, but not his. So there.

We will have a new Ajax Telegraph shortly, this one about Zentra, a new aged herbal treatment for insomnia and bad vibes. Not that there's really anything new about it.

In the mean time, a pair of product reviews I was too tired to do last time.
Darrell Lea Soft Eating Strawberry Liquorice

I didn't know the Australians made anything, other than flat beer and boomerangs. You can imagine my surprise when I found a package of 'Australia's Favorite Liquorice' at the same place I generally shop for Pez. Could an island full of the descendants of criminals be wrong? I had to find out.

It's damn good--and generous. This is completely unlike any liquorish I have ever tried before. I didn't let the claim of having 'Natural Flavor' (so does mud) distract me. Nor were its lack of artificial colors or flavors particularly selling points, at least to me. (Hil-Gle supports chemicals in food.) This is rope liquorish, segmented. The peices are very thick and have an appealing gummy texture to them.

Apparently Darrell Lea has been at this for a while. Per the back of the bag, a fellow named Harry Lea started selling it out of a push cart in Perth back during the early 1900s. By 1927 he had opened up a store. Ok, so he wasn't an overnight sensation, even by Australian standards. But the candy is gosh darn fabulous.

(Hil-Gle is not a paid product endorser. We normally notice things only for the purposes of kicking them in the crotch and then grinding our heels in... slowly.)

The flavor is mild and vaguely tart. Akthough obviously mass produced, it has a hand crafted feel to it. It's certainly on a par with anything hand crafted that you might find in Lake Geneva or the Dells. I intend to stalk down their other flavors, if I can find them.

Champions Online Role Playing Game

It sucks.

Full disclosure: I am the author of my own superhero role playing game and am thus a tad biased. I never liked Champions as a game in its original paper version form. The thing is a confusing mass of accounting tricks. That said, the people behind Champions are a swell bunch and no one deserves a break more than they do. Moreover, they originated the idea of putting a superhero game on the computer. They have been true industry trailblazers from the start.

It's a pity the game sucks.

I previously played City of Heroes, another online game which was entirely based on Champions. That game was kind of fun. My measure of any superhero game of any kind is whether or not you can make Superman without bending the rules out of shape. To this date, no computer game, online or otherwise, comes close. Other than Wolverine or The Flash, you really couldn't make any known comic book characters in City of Heroes. The game just wasn't flexible enough. You couldn't even make Batman, because throwing things was somewhat out of the question. No Spiderman. No clinging to walls. No Wonder Woman. Characters had problems holding objects much less throwing ropes. No Aquaman, even. You couldn't own a car. All of the heroes commuted to their adventures via public transportation. And the less said about the bowling around corners style AI the better. What you wound up with was a game populated by characters who looked like they stepped out of the comics, but who played like they were all cut from the same mold. In superheroes, it's really all in the nuances and City of Heroes didn't have any.

You essentially had four character types. (They claimed several more.) All of your characters either beat things with their bodies or shot off powers at range. Ported in was the D&D cleric class, which had no real place in the genre. If you worked up a toon to 50th level, you could get this utterly useless dual form squid thing.

It had its moments, but it was basically Evercrack in Spandex.

The new Champions game is by the same design team as City of Heroes. Given that this is their second crack at this, and that they have had years to hone their craft, and are now finally working for the people they had made a fortune from ripping off, you would expect them to do a bang up job. This is just not the case.

There's no there there. Whereas City of Heroes had its own style, Champions has monotony. Other than making automated graphic routines more visually interesting, they did nothing to improve the character types. Surely the "Champions Mythos" must have added something to the game? It was always a rip off of 1950s DC Comics, perhaps the least interesting era in all of comic books. It's semi-fun for old men like myself to pick out the dated references, but I don't see the average game player getting much out of it. Is the AI better? If everything now universally charging you can be considered better, yes. Are the fundies better? Actually kind of a step down. Are the zones more interesting? No. From what I saw, Champions has neither the depth of visual design nor plot variety that City of Heroes had. Beyond the tutorial are two starting areas which are both bland and yet depressing. All fun, all sense of wonder, all science fiction swashbuckling thrills are exiled and replaced by Road Warrior in the Desert or Road Warrior in the Snow type starting areas. Is it easier to solo? No. In fact, there's a paucity of door missions. It's like you and several other people are waiting in line to pounce on monsters as they arrive at a bus stop. You will spend more time waiting for other players to get out of your way than you ever did in City of Heroes. Are the character types more interesting? They've replaced the time that your City of Heroes character would have spent panting to recover with putzing around attacks that do no damage. You can have a character who both shoots things and hits people with a club. Still no thrown weapons that return to your hand. No Thor Hammer, no Captain America Shield, no Spidey webs, no boomerang, no lasso and a strange paucity when it comes to selections of firearms and sci fi stuff. You have eighty goofy ways to fly--including underground mud swimming--but still no cars. Still no ability to really customize the way a power looks. If anything, the characters are now more alike than ever. You can mix and match a bit more, but its still either hit things or shoot things. There isn't even as much variety as there was in City of Heroes. Unlike City of Heroes, there are no bases. All in all, its a downgrade.


I don't think the thing was ever really ready for release. Now that its out, the design team is splitting its attention between this and another project. In the end, that's what stagnated City of Heroes. If there's one thing the designers proved in their last efforts it's that they are not so good that they can do two things at once well.

On top of that, it's boring. It's the game I had before, only less--and with new confusing controls. Sending this pig off without an actual printed manual was no bonus, either. It took me a week to get through the tutorial. Maybe I am stupid. Maybe my brain cells have all fallen out my ears. That could be a problem on my part. The lack of effort and creativity I see is, however, not a product of my imagination. If you're going to do something, do it right or at least try hard. The people at Cryptic Studios have done neither.

For shame.

Saturday, June 5, 2010

I Am Not Making This Up

The update on Alex Hillman is now live. Despite all of my efforts to the contrary, I already found a glaring typo.

Sigh.

I will flog my staff come morning.

(You people have dirty minds. I mean I will abuse my non-existant help, not non-existant self. Get your freaking minds out of the gutter. Sheesh.)

I understand the CEO of BP "wants his life back." I am sure he will get it, sans the snazzy job. It's amazing when guys like this turn out to be not at all worth the money. Imagine if a lowly BP PR guy had said that, even in jest, even in a private email meant only for in the company eyes and it somehow managed to get out. I wonder how long it would take for him to be fired? Would he even be allowed to pick up his miserable work belongings the next day? I highly doubt it. I'm sure Mister High and Mighty can just bullet point this on his resume under the heading of "willingness to be unpopular" and merrily go back to his daily routine of being genuflected at. Some day, in hell, he will answer for this. Some day, in hell, he will lick up all the oil off our coastline.

I guess the good news is that he got Bobby Jindal to sound like a southerner. I don't mean like a blow dried new south southerner, either. The Louisiana Governor had the intonation of a red neck about to go on a rampage. That limey had better make with the cash pronto or old Bobby's gonna stick his nose in the sand until all of the mess is sucked up. It's fun to watch Republicans grow spines. What a shame it is that the only known cause for such is when the vaunted free enterprise system takes a long lingering dump on something they love.

An interesting little tidbit has recently emerged: If BP were a person, it would be serving a 60 years to life sentence. And that's just for crimes it has already been convicted of in the recent past. That sounds like the sort of in depth subject that one might cover on a website, if one had the time, or perhaps a news magazine. Speaking of which...

Newsweek Surrenders
I know I am about two weeks late with this, but Newsweek has declared that it is for sale. Its corporate parent has given up and is now willing to listen to any reasonable offer for the business. Riddle me this, Batman: What is a money losing magazine worth?

It hasn't been worth much to Kaplan, the private college help you cheat on entrance tests company that owns it. Newsweek has been a money suck since day one. Kaplan kept it for the prestige value. Now it seems that the old hood ornament has proven too expensive, almost to the point where it might shave a cent or so off the old moneybags parent's earnings. Given that they have more money than anyone who is likely to buy it--and that they couldn't save it--what real hope is there that someone actually in the distressed publishing business might? Can odds be expressed in negative numbers?

Don't tell this to the editor of Newsweek, though. He's positively giddy that a "billionaire" will show any time to save it. And he's just as positive that such fictional fool will continue with the path of halving Newsweek's subscription base. (I am not making this up. Making Newsweek go out to half the people it currently does is part of his stated plan--a plan that is a failure and yet a plan he reiterated in what one hopes is one of his last nearly incomprehensible letters to Newsweek's dwindling readership.) For bonus points, in the same issue that he announced his quest to find a billionaire fairy godmother,our thrill a minute, rocket scientist editor played ambush man all over Billy Graham's son Franklin while hiding behind one of his reporter's skirts. I think that if there wasn't a lady present, Franklin might have just popped the guy. Let us hope that in the future our editor is kept away from news magazines, television cameras and random betters that he is bent on insulting. Without the job, after all, he's just another far leftist, thuggish yack. Plenty of them on the unemployment line, I understand.

That said, I don't entirely disagree with the direction Newsweek was heading in. That is, when it seemed to be heading in one. We here at Hil-Gle are very pro pulp magazine and think that Newsweek would have made a fine addition to the world of scare pulps. There's plenty of room between the National Enquirer and Time that it could have staked out, if it really wanted to maintain its dignity as a less popular, less well funded rip off of a news weekly.

Of course, you continue to do the big story, if there is one. You just take it from a more mean spirited angle. Case in Point: BP, Corporate Criminal. Subheader: Even before the spill, BP has run up a record of crimes against the environment, against people worldwide and against the rule of law itself. If you can't tar and feather the freak of the week, then you do True Crime. Or you cover events in places people don't normally hear about--like Mother Jones does, like Soldier of Fortune used to do, like even Hustler used to do. We do have a continuing crisis of public corruption in this country. That could be a regular feature. You might even want to manufacture some news. You know, like the Washington Post used to do? You do remember the Washington Post, right? It's in the same building. Hint: it's the publication Kaplan isn't selling. There's really still plenty of room for you on a path other than halving your circulation in order to trail Time even more distantly.

If I were a billionaire (full disclosure: I am not) and I was interested in owning a news magazine (full disclosure: Newsweek would not be my first choice) I would most distinctly take the magazine downmarket. That's really where the action is: writing things people want to read. The problem wasn't that the direction was wrong, but rather that it was poorly done. The editorial poobahs had a grounding in reality that came straight out of Hollywood. Everything was referenced to entertainment topics. The poor commentator staff was reduced to having a page each and then tasked with either contributing to or ignoring each issue's inane designated theme. More damningly, it was phoned in. That's really what killed it.

In the end, I think it's just going to vanish. Anyone who thinks that a billionaire is going to save them is also the type of person who believed their parents when they told them that the puppy who had destroyed the new couch was sent away to live on a farm.

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