Failure comes to everything, eventually. Ideas simply stop working. Fashionable notions find their days and dim,
replaced by others. Only ideals and
needs endure—and each time will find some vehicle for each. It’s not always a happy process, but it is
the essence of progress.
We have covered half-life’s here before: ideas which come back
as nostalgia items or are repurposed for a new need. There are more horses being kept in this country
than ever before. And not a one of them has an actual use. Even cowboys drive trucks. They’ve come back
as pets, affordable pastimes for the rural-inclined. It’s the biggest comeback
ever, if the numbers are right.
Sadly, not everything which has outlived its utility is
finding a place in our world. Our beat here is the magazine, in general, and
pulp fiction, in specific. Pulp fiction
is doing well and will probably never die. Most of what is currently passing
for entertainment in big time media has its roots in pulp fiction. Its previous
container, the magazine, however is on a straight downward trajectory with no
uptick potential evident. Gossip and
fashion are holding on, but everything else seems to be on the endangered
species listing.
We previously covered the death of Newsweek in these pages.
After a series of tragic-comic fits, America’s second favorite news weekly bit
the dust as any sort of going concern.
It is now a cult’s trademark, used sporadically to dress up oddball
stand-alone publications (which we have dubbed neo-pulps) and give credibility
to a website which deserves none. It’s a
new vampire stage, an existence predicated on the desire to fool the unwary.
I fear Time Magazine, the last of the news weeklies, is now
heading down the same wobbly path Newsweek did in its death throws. Let me make
this clear: Time was never in all that exalted of a position to begin with. Although they have shied away from
sensationalism or the plastering of celebrities on pages, Time long ago developed
a penchant for stunts. Time will raise stupid issues. Time will create
controversy. Time invented the ‘stunt issue’ with their Man of The Year
branding and listings of the world’s most influential, powerful people. The
only thing that keeps them from doing a swimsuit issue is that its parent firm
also owns Sports Illustrated.
Selling the cover, however, is sort of a new low. Sometime
back we covered Conde Nast’s seeming attempt to break into the advertorial
market with the creation of a magazine custom tailored for a specific
advertiser. It was sent free, as additive material, to the subscribers of Conde
Nast’s many fine periodicals. All in
all, it was a fairly nice magazine, a bonus, a fine value-added proposition for
all involved. This is not. This is being a whore. This is sending me junk mail
in place of the magazine I have subscribed to.
There is nothing newsworthy about drones. As a class of
items, they have done nothing interesting lately of note. They are not new, even
as a subclass of little radio-controlled helicopters. Even their commercial deployment
and other attempts to figure out how to make money on what is essentially a toy
is old hat at this point. Other than their possible future use as a method of
tracking me down and killing me, there is nothing relevant or interesting about
them. Moreover, even as a method of my potential demise, the subject is dated.
People have already been killed by drones. Thousands of them, in fact. So what’s
the sudden buzz? Other than Intel parting with cash in your direction?
Time’s one-time stable-mate Life Magazine has similarly been
guided to some lesser stage of existence. Few living people have ever seen an
actual regularly issued copy of Life Magazine. It went into some sort of stasis
field about the time everyone got a color television. It has been intermittently
revived as a brand for vo-tech libraries, oldies collections and coffee table
takes on short subjects. It was a leader in the neo-pulp field until recently,
shovelwaring out old coffee table book contents in magazine form. Here we see
it in the form where a cow turd becomes indistinguishable from mud, the
heretofore unheralded harmonic convergence of the neo-pulp and the coloring
book.
That’s right. It’s a coloring book. It’s not a flippy book
coloring book—otherwise I would have immediately ascended, achieving critic’s nirvana,
and thus I am here to recount this. I did not believe it at first. Mind you, Life
has already done tours as a Sunday section (like Parade) and as a shill for
crosswords and word finds. I saw the ‘LIFE’ logo and did not make any
connection to the fine world of adult coloring. It could have as easily been
related to LIFE the breakfast treat or LIFE the board game. The cause for being
a coloring book is stated as ‘inspirational coloring book’. I kid you not. The
inside is a coloring book, done in the style for adults, but not particularly
inspirational as it is architectural. The connection to LIFE, the once
magazine, is that the artist of the coloring book is drawing scenes of
buildings which were previously photographed in Life. She’s drawing the same
subjects. Cow turd is now mud indeed.
This is what happens when you rehash something so many times
that people forget what was originally attractive about it. Hint: in Life’s
case, it had giant full color photographs of interesting stuff. When you take the ‘giant’, ‘full color’ and ‘photograph’ out
of the product, it becomes unclear what Life is supposed to be a brand name
for. Thankfully, the thing seems to be a
failure. I picked up my copy at the dollar store—a place for the last sightings
of misplaced old brand names.
Han Solo seems to have gone the way of Life also. Although Han will probably not be mistaken
for Solo Cups anytime soon, the fact that he’s the title character in a new
Disney movie has escaped the public’s notice. Shades of John Carter Warlord of
Mars, no one care. While Disney seems to have scored big with its acquisition
of Marvel Comics, the incorporation of the Star Wars properties is petering
out. That there aren’t too many shades of difference between John Carter and
Marvel and Star Wars gives one pause. The material is rather reflective of each
other, pulp fiction John Carter having directly inspired Marvel and Marvel
having inspired Star Wars. (Kind of.)
A few things could be happening here. John Carter had
numerous strikes against it. It is massively dated material, and not really
timeless. (Tarzan and Conan are timeless.) John Carter is a space opera which
takes place at the turn of the last century. We’ve been to Mars. No one is
there. Of course Edgar Rice Burroughs didn’t know that, but I suspect someone
at Disney did. It might have worked a bit better if it was modernized. Put
Carter on present day Earth, just as a starter. Move the action to somewhere other
than Mars. Otherwise the thing is irrelevant. Marvel’s stuff works because it’s
science fiction with a heavy dose of the here and now. Although there isn’t a Marvel
character younger than the Star Wars band, having stayed contemporary gives the
likes of Spider-man and Thor a continual edge. Star Wars could always overcome
its ‘long time ago in a galaxy far, far away’ movie serial trope through the
magic of telling new stories—ones people don’t already know the ending to. We
know Han Solo dies. We know every interesting thing he’s ever done. How about
something new?
We are continuing with the revision of Weird Detective
Mystery Adventures and should have a new ‘Living Edition’ online within a month
or so. We also have a fiction piece slated as well as a new Pulp History work.
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