Pulp Today (Pulp
Tragedies)
Spawn of the
Hoax: Sensation, True Crime and Movie Magazines
Most of the genres pulp magazines came to ply are
descended from what is classically known as Romance. The word ‘Romance’ rather romantically once described
any work of written fantasy that one could pleasurably escape into. As such, it
is a departure from the core ancient divisions between tragedy and comedy. Comedy is primarily an exercise in wit,
whereas tragedy provides moral instruction. From the time of the ancients
through Shakespeare there have been struggles as to where to place the lines of
demarcation. (As anyone who has wondered what was so funny about some of the
Bard’s comedies will tell you.) By the ancient measure, all of Romance would
fall under the heading of comedy--as would all of the pulp genres, save one.
The largest flavor of this sole pulp tragedy niche we call Gossip. Its mother
genre is something I have dubbed Big Lie Newsfiction.
It is tragic. Thankfully most of it is made up. One might
argue that the Pulp version of tragedy is the only one currently in modern
operation. After all, no movies, no books, no television shows are marketed as
tragedies today. This wasn’t the case in ancient times when the performance of
tragedy actually had a slated season. To decant the word tragedy in its classic
sense, it is a story with a moral—or a moral warning. The action of the plot
involves someone doing something bad and reaping the consequences. That simple
plot sailed a thousand plays way back when. Today it’s a big no sale. Put on a
show designed to bum people out and you are going to be looking at empty seats.
(*1) And this die out of tragedy is not just in movies and plays—it’s
everywhere. My own dead reckoning is that tragedy died with the Film Noirs, but
the form has rarely been popular since the twilight of the Romantic Era. Part
of the problem is that even when it’s done well—or massively disguised, as in
the case of the Film Noir—it comes off as preachy. Moral uplift in
entertainment mediums has become a tough sell.
The Pulp version varies from true tragedy in that its
intended audience reaction has little to do with revulsion (resulting in moral
uplift via the process of demonstrating the need to avert from negative
consequences), but rather what the Germans call
schadenfreude, or joy
from the suffering of others. Let’s say that the Pulp version is a bit more
democratic than that, meant to elicit a spectrum of reactions from ‘tsk-tsk’ to
that feeling one has when passing a traffic accident. That it nets such broad
reaction is what makes the Pulp version salable.
So what defines the Pulp version of tragedy? For the most part, it’s a
bad story: a bloody spectacle with some nouns thrown in, long on description
and short on cause and effect relationships. If it bleeds it truly does lead--and
there’s not much emphasis on the mop up. Some of it is akin to the Horror
genre. And some of it is simply disguised porn.
In some cases the only distinction between what is actually in the
Horror genre of fiction and what is in the Big Lie Newsfiction genre are the
words “A True Story”. The “A True Story” label can cover up a lot of plot sins.
It’s also a license to be really, really gross. Horror fiction itself belongs
firmly in the Comedy/Romance continuum, since it relies mostly on wit for its
proper execution. The Pulp “A True Story” version is fairly much just a string
of bad events, occasionally name dropping someone famous. Both Horror and “A
True Story” allow for some motivational short cutting, presuming the existence
of “EVIL” as a character with certain stock traits. (*2) Neither genre is
particularly deep.
In short, Big Lie Newsfiction can be a poorly constructed Horror story
sold as truth. I have started with this genre because it is the oldest genre in
Pulp Fiction. It has two root origins which predate the other genres.
Originally magazines were nothing more than newspapers. Which is to say
that they sprung from newspapers, not that newspapers are magazines. Nothing
sells newspapers like bad news. Without bad news, your circulation is going to
go up and down. (*3) In an effort to pick up circulation regardless of the news
cycle, William Randolph Hearst invented features, such as the comics section
and crossword puzzles. And he became one of the wealthiest men in the world.
But before then (1895), your average newspaper publisher would have to wait out
the lack of vulgarities in the news cycle.
Not all of them did. Which is really the start of our story. Indian
massacres were once very popular. (Not with the participants, but with
newspaper buyers.) Tactic one is to beat the Indian massacre to death. New
details. Every day. For weeks, if you can. Tactic two is to invent an Indian
massacre. Naturally, it can’t be too close. (If an Indian massacre is happening
in your town, no one is going to want to
read about it.) Keep it west of Pennsylvania and no one will question it. And
while you’re inventing that, make up some other stuff. Paraphrase every sin
from the Bible and change the setting to just over the horizon.
The typical formula for such publications included coverage of incest,
group sex, cult rituals, Indian massacres, murder, vice crime and the all time
favorite White Slavery. By typical I mean that there were just dozens of these
newspapers. When the National Police Gazette launched in 1845 it was printed on
pink paper, just to distinguish itself from the other publications of its kind.
All of this has sadly become lumped in with the term Yellow Journalism, which
it is to a point. (*4) As with magazines today, even papers which largely covered
the same topics tended to have a proprietary slant to their presentation. Some
of the papers slanted towards reporting tales of the supernatural or
unexplained. The more mainstream or serious seeming of them highlighted a
presentation we today call True Crime. Or they added something else, such as a
focus on hunting or particularly grizzly stories from the orient. The National
Police Gazette itself added sports coverage and girlie photos.
Heady stuff. Add in celebrities and you fairly much have the modern
tabloid. Historically none of our current tabloids has any connection to these
papers of old. This is simply the form that this genre first found its
expression. The divisions that we do eventually see is between supernatural
sensation and True Crime. Most publications came to specialize in one or the
other and few of these papers combined it with anything else. These early
scandal rags became victims of their own success. In the big markets, “real” newspapers
started aping their presentation. The ones that held on did so by being more
vulgar than the newspapers wanted to be, but not quite so vulgar as to be
considered pornographic. And some of them held on by being porn, either of the
blood lust or flesh showing variety.
The second root of Big Lie Newsfiction is the Hoax. Hoaxes have been a
popular form of entertainment forever, perhaps pre-dating language itself. The
ancient variety isn’t necessarily harmless. (*5) By the time the American
colonies came to be settled, the hoax had become something of a refined
entertainment commodity.
Strike that. It was largely
vulgarities peddled by circuses. The “industry” consisted of two headed
babies in jars and mutated stuffed calves and the public display of deformed
people. Disgusting though this may be, it beats burning such people alive as
devils or seeing their existence as something evil in and of itself. Being
marketed as a curiosity is an advancement, bleak as it may seem.
By the 1850s, the circuses, like everything else, were being
industrialized. The shows traveled better and each show competed on themes of
increasing novelty. This is where we cue the taxidermists, who outdid each
other with grafted creations of various forms
and half puppet half animal things. PT Barnum is the promoter most remembered by history, but there were
others. It’s up in the air how many people believed in these frauds and how
many of them were drawn in just to appreciate the craftsmanship. Our pals in
the sleazy pan-regional tabloid business were just glomming off the slipstream
of public fascination for such things. Unlike a lot of popular delusions, the
big hoax did start to fade in appeal.
It started to fade in all mediums except the type which later
shovelwared their goods straight into pulp magazine form. The over the top
claim and a willingness to play at the margins of public sensibilities were
with the pulp magazines almost from their inception. Outside of pulp magazines,
the big hoax stopped being that much of a draw. With the Civil War advent of
the Dime Novel, a lot of the attraction the fantastic has was transferred to
actual fiction. (Very long story made short.) It should also be said that the
amazing amount of progress being made in sciences and industry at the time made
various feats of taxidermy seem hardly worthy of attention.
A lot of the honed arts involved in big hoaxes transferred well to the
medium of moving pictures. Although “movies” as we know them are a turn of the
century innovation, the medium of moving pictures itself predates them by about
two decades. There was an industry in penny arcade houses and traveling vendors
presenting moving picture shows on different subjects. Fully doctored
animations or arrays of photographs altered with airbrush were fairly common.
Which is to say that a form of the hoax was with the movie industry the whole
time. It was not, however, until a movie industry appeared that the hoax would
find its next set of legs.
Like professional wrestling, what we today would call Movie Fandom was
originally tried straight. Early magazines covering the movies were haughty
damn affairs. The art form was treated extremely seriously, instantly granted a
place beside the grand mediums of plays, music and painting. This elitist
approach proved to be a disaster for the magazines and the movie industry. For
reasons that truly cannot be explained, a who’s who of the new art form’s
performers were stripping for the magazines. You read that right. Having run
out of anything to say, the celluloid gods and goddesses became prone to
flouncing around in the buff for the edification of the fan press. Several
studio boss heart attacks and the establishment of a censorship office later,
all of that ended.
So the Movie Fan magazine itself became recast. What we now view as the
classic form of the Movie Fan magazine was essentially the creation of
publisher Captain Billy Fawcett. (*6) Captain Billy is only tangentially a
publisher. He is mostly a full time pal of plutocrats, such as studio bosses.
Following Captain Billy’s lead, Movie Fan magazines became house organs for the
studios.
The intention of the Movie Fan magazine is to promote the studios’
investments. The investments at the time
included movies, theaters, technologies and performers under contract. (*7)
Movie Fan magazines have as their alternating primary focus three functions:
(1) Create interest in upcoming productions; (2) Create an interest in up and
coming performers; and (3) Maintain the interest in performers who are not
currently in showing productions. By alternating focus, I mean that there is
some variance in editorial slant.
And there’s a lot of editorial slant going on. Like everything in
Hollywood, the Movie Fan magazines were heavily scripted. The photos are posed.
The stories are banged out by the publicity department. In general, the feed
back loop that kept the process going was that the studios provided the
magazines with ready to print material, free of charge, and the magazines
provided the studios with free publicity and promotion. That’s the way things
stayed for quite a while.
Except for Film Fun. I mention the magazine Film Fun not because it is
an important Movie Fan magazine. Film Fun was not a classic Movie Fan magazine.
Rather, it was a vestige of the first era of Movie Fan magazines, the kind that
got cracked down on. Movie Fan magazines developed their own format, somewhat
similar to the old Life magazine. Most Movie Fan magazines were bedsheet sized
lithographic products. Their emphasis was on pictures and the larger than
normal format aided this presentation. Film Fun, by contrast, was a standard
sized magazine, which traded down on its paper stock and became a pulp
magazine. Film Fun is important as a pulp magazine and we mention it because
pulp fiction vehicles are our emphasis.
As one might imagine, the Movie Fan magazine business was something of
a closed circuit. You had to be willing to play ball with the studios to just
get in the door. Getting the image of a known person to appear on your product
is also a nice advantage, more so if it’s free. And the magazines were fairly
profitable. All of the major publishers were in it. And the minor houses that
were in it did so as their primary business. Big or small, the publishers
plying the trade had dues to pay and a line to tow. Poor Film Fun wound up
marooned.
So Film Fun said “screw it”. Those two words fairly much sum up Film
Fun. It don’t tow no Hollywood line. And thus it wound up with less and less
movie oriented content. It was, however, one of the few objective voices
covering the industry. When it felt like it. Film Fun never did hard news, but
it did let someone other than the dictators of Hollywood have their say. Mostly
Film Fun was sort of a hoax itself: a humor magazine with the title of a Movie
Fan magazine. Oddly, it was successful enough in this format to have imitators.
So on top of the three different slants of Movie Fan magazines, you also have a
number of publications—mostly pornographic--in pulp form that have permutations
of the word ‘Movie’ in the title, which have little or nothing to do with the
film industry. (*8)
Film Fun and its kin carried a lot of humor fiction. There is a
question as to whether or not the Movie Fan magazines themselves should be
considered pulp fiction vehicles. Much of their content could be considered
‘advertorial’ in today’s terms. Spewing superlatives over what were largely
clunker films may not quite qualify as fiction, but the off project promotion
certainly does. The Movie Fan magazines were chock full of candid articles
about stars and their off camera antics, most of which were crafted from whole
cloth. If that’s not fiction, I don’t know what is. They invented
relationships, hobbies and events all to match the idiom studios had chosen to
promote each performer with.
We see some of the stock stories every now and then. Hunk from night
time drama pays the grocery bill for the person in line ahead of him. Hunk
saves cat from tree. Screen Queen brings fan out of coma with a visit to the
hospital. There are a dozen of these gems which first saw the light of
fictional day from the 1930s until the outbreak of WWII. Quite a few of the
Movie Fan magazines continued peddling positive puff pieces until the Movie Fan
magazine’s demise in the 1960s.
While our pals in the Movie Fan strata were pumping out the positive
star spin, a small industry in airing celeb dirty laundry began to evolve in
the legitimate newspapers. It was largely the work product of a few high
profile columnists, all of whom were eventually undone by their own abuses of
power. Weirdly, the heyday of these dishers of dirt coincided exactly with that
of the entirely ‘up with star people’ Movie Fan magazines. These competing,
contrary presentations were both equally popular right up to the moment America
entered WWII.
The war constituted a black out for both presentations. It was four
years of utter irrelevance, from which neither the Movie Fan magazines nor the
gossip slingers would ever return from.
Thanks largely to the undoing of several bad apples, gossip columns lost
their traction and newspaper syndication deals were dropped left and right. At
about the same time, the movie studios dismantled the publicity machines which
had fed the Movie Fan magazines. (*9) Both presentations were headed into the
margins and converged. The Movie Fan magazines that survived came to feature
the now faded gossip columnists. They never were as popular as they had been
and the whole form seem destined for doom by the 1950s.
The Movie Fan magazine industry was at this point dominated by pulp
houses. Pulp houses bought out the more established titles. At the same time
publishers who had been in various types of Movie Fan magazines began expanding
into pulps, mostly through launching True Confessions titles.
The Movie Fan magazines had expanded their spectrum to include a bit
more darkness. In true pulp style, it was only a matter of time before hoaxes
in their variety began to be added to the mix. One magazine founded a miniature
boomlet in relentless movie star muck raking and bashing.
The name of the magazine was Confidential. It was launched in 1952 by a
fetish porn pulp magnate and rather quickly grew to five million circulation.
Confidential’s particular spin was that it didn’t just report gossip, it
actually engaged in investigative journalism targeting celebrities. (*10) Like
everything else that works, it spawned a fleet of imitators. The pulp
publishers with Movie Fan magazines in their fold copied Confidential’s
presentation. The pulp publishers who didn’t have Movie Fan titles simply
launched knock offs of Confidential.
Coming into this mix a bit later were the tabloids. The National
Enquirer, a weekly newspaper which had survived on the revival of True Crime
and splatter porn, added Confidential’s presentation to its mix. Many other
existing sensationalist tabloids then jumped into the frey, dragging their six
headed kittens and alien sex massacres into the mix of name brand celebrity
tragedy. The form had come full circle.
This brings us fairly much up to today. In this series we are taking a
census of the state of pulp genres today. Although the pulps are gone—and the
tabloids are on their last legs—most of the
Spawn of The Big Hoax is alive and well. To start where we left off,
Gossip has never had more outlets nor seemingly more draw than it does today.
Much of it is still manufactured, with the exception of the occasional
Tiger Woods being beaten senseless by his own wife with his own clubs. Like
Indian massacres, those are rare. Mostly what we have is opt in publicity
seeking. As opposed to a studio dictating the story or it being dredged up by
investigators, we have the surrogates of celebrities in need of a buck planting
the stories. Let us take the hypothetical example of Valerie Bertinelli. She’s certainly had a rough life. But One
Day at a Time has been off the air for years, so the interest in her is fairly
minimal. Before being hired by Weight Watchers the actress did a barnstorming
tour of the gossip shows and tab weeklies, spilling her oversized guts about
the woes of being the wife of a drug abusing, cancer-stricken rock star. Next
thing we know, her fatness and brokeness problems are solved. This is no
accident: it’s an example of the modern pattern.
I have absolutely no idea how many gossip TV programs there are out
there now. Half of the mid-day talk shows are nothing more than gossip with a
host. Every network has one. Every over the air station has one. There are
entire cable networks which do nothing but celebrity this or that. It has
become a form of show business in and of itself. In print it’s one of the few
going genres. Not including the tabloids, there are seven national bi-weekly publications on newsstands at all time. It’s
downright vibrant as print forms go. The question for our purposes is if it
remains a form of fiction.
Of course it is. If anything, the modern form has spread even further
into fiction. There is today a very large niche in genre fiction supposedly
written by celebrities. Snooki is a prominent romance writer. Not really, of
course. She just puts her name on the stuff. And she is hardly alone in hawking
fiction works. (*11)
True Crime is also abounding. It’s a mainstay of your cable television
networks, often grafting itself to the television “reality TV” trend. You can
now view a criminal’s escapades from inception, to bust, to how he spends his
time in jail. The essence of the pulp
True Crime approach is to bring the enthusiasm usually reserved for sports
reporting to other fields. The actual “True Crime” style of jazzing up some
rather pedestrian criminal antics is so pervasive today that it hardly goes
noticed.
Unfortunately much of the important criminal activity of today—rigging
the stock market, ruining the banking system, fixing elections through
unrestrained contributions and gerrymandering—are so complex that the amount of
exposition needed to convey context
ruins any rhythm that a reporter can muster.
(That said, there are some excellent hacks out there covering the big
events.)
What we don’t see too much today is fiction being done in True Crime
style. Big Lie Newsfiction is a little harder to pull off today. The Google
thing calls BS on too much. Other than rehashes of the celeb hunk gives CPR to
stranger bit, tabloids have stopped simply inventing the news. Despite their
histories of alien baby blackmail hoaxes, most of what you read today in the
tabloids and the People Magazine clones is true. The only True Crime fiction practitioners
today are propagandists, in the modern forms of think tanks or political
magazines with circulations in the 10s of thousands.
To touch on some not so recent history, a think magazine by the name of
American Spectator once ran a series
which supposedly exposed how Bill and Hillary Clinton were mass murderers. They
then went on to expose AIDS as being a fraud disease. On the left we have a
small industry in demonizing the Koch Brothers (who are perfectly dreadful in a
hum drum way, but far short of satanic). And it goes on. This political press—partisan
press, really—is the real last resting place for Big Lie Newsfiction. Oddly, it
does fit a pattern in what we saw before with Roth’s slams of Herbert Hoover
(see our posting I Was Hitler’s Doctor) and the eventual fate of the once
brilliant American Mercury. (*12) Most of it, to put it bluntly, is
entertainment for the choir. Little of it gains any traction in the real world.
Pulp vices have seasons and new technologies take the shop worn genres
to places they have never been before. Fantasy Fiction has gained a whole new
following thanks to the medium of computer gaming. Other genres it would seem
should be cueing up for new treatment, but not everything lends itself to first
person interaction. Using the 360 environment as an actual story telling medium
has really yet to be explored.
Some genres may have been rendered technologically dead. This seems to
be the case of the final spawn of the big hoax, the supernatural. Here I am
including vampires, ghost sisghtings and evidence of UFO encounters.
Photography at one point was supposed to be the proof of the spiritualist’s
cause. Once upon a time the world was rife with astral projections and spirits
captured on film. The moment the darkroom and the film disappeared, the spirits
went with them. UFO Encounters in off
the beaten track places were also once widely reported fare. Today our world is
fast becoming a Big Brother parody. The average person is photographed one
hundred times in a given day. Casual albeit unconnected constant surveillance is
now part of our normal existence. With so many more monitors and cameras in
place, one would think that the number of captured UFO and ghost sightings
would explode exponentially. Were there a gram of truth in any of it, we would
have casually cataloged its vast parade
to the degree that the existence of such phenomena is proven beyond a doubt.
But that simply has not happened. The whole field has dropped off the face of
the earth. As opposed to belief in unseen ghosts and aliens from other worlds,
we instead have notions such as global warming being treated widespread as
fact. Bugbears thrive only to the degree that they can remain unseen.
(Yes, I pulped up the ending. Spare me your comments on global warming.
I am all for clean air and clean water and letting wildlife have its space. I’m
just not a big fan of pivot tables as a vehicle for fiction. )
(*1) Certain evangelical
Christian groups have been attempting to revive tragedy by staging short moral
plays. This is an offshoot of the ‘skits’ incorporated into many religious
worship presentations. Outside of church, some groups have been attempting to
co-opt the “Satanic” lure of Halloween Spook Houses by staging Sin Plays in a
similar setting. Most of the sin plays are scenes depicting the consequences of
various moral infractions. The customers move from one sin consequence to the
next, like in a spook house. In their way, they are one act tragedies. This
constitutes the only revival in the classical tragedy form.
(*2) Both the “A True Story” and much of modern Horror have a tendency
to be more spectacle than plot. Rhyme or reason seems to be beyond the scope of
either genre. Part of this may be because of the audience expectation for the
material. People came here for bloodletting, not a short course on
psychobabble.
(*3) Not quite as true as one might believe. Even without the later
advents of “features” the stock elements of a newspaper drew audiences on a
fairly consistent basis. Back when newspapers were the only real medium of
note, they enjoyed predictable patterns of circulation. And like the cycles of
plays in ancient times, various editions of newspapers had themes. Morning was
for the weather, the big picture news stories and highlights of strictly local
events. Evening was for the stock tables. Night covered the sports scores. And
there were themed days, also. Thursday was the big coupon day. There was a lot
to come back for on a daily basis and it wasn’t uncommon for people to buy both
a morning and an evening paper. Newspapers only became circulation sensitive to
the positive after the rise of radio. Weather and holidays had more of a
negative impact on circulation than lulls in the news cycle. So if our
publisher has decided to resort to lying to spike his circulation, he probably is
trying to overcome some other shortage of resources.
(*4) There’s a distinction between playing up a sensational event or
making up an event and what actually was Yellow Journalism. The point behind
Yellow Journalism may have been to sell newspapers, but it also highlighted a
genocide happening a mere 90 miles off America’s shores. The Spanish were
holding Cubans in concentration camps and were murdering them by the score.
That was the ‘cause’ behind the Spanish-American War. The Yellow Journalist may
have given pride of place to certain incidents—and may not have had the most
pure of motives—but the underlying story they were out to raise awareness of
was too horribly true. That said, the genres of True Crime and Sensationalism
in the Big Lie Newsfiction sense are usually just works of imagination done in
journalistic style, having no underlying agenda. Both True Crime and Sensation
pre date Yellow Journalism by many decades.
(*5) One of the better catalogs of such can be found in the book Extraordinary
Popular Delusions and the Madness of Crowds. First published in 1841, the book
itself is somewhat responsible for creating an awareness in publisher circles
of the public’s appetite for the fantastic. The book has never gone out of
print. An alienist’s text book at heart, it covered a range of historical
spates of odd group behavior. A niche for material similar to this has existed
ever since. The last prominent peddler of the odd was Robert Ripley, whose
books, comic strips and museums are still with us.
(*6) Captain Billy certainly dominated the field. Actually a number of
publishers made the claim to have started the first one. The entirely bombastic, boosterish, fawning
style Fawcett used may not have been his invention, either. Kissing up to Hollywood
pretty people and their overlords just comes naturally to some folks.
(*7) Operating the local theaters turned out to be the most profitable
portion of their investment portfolio. Unfortunately, that was the one portion
that the studios had to divest themselves of after WWII. (As part of a
far-reaching anti-trust action.) With the great unknown of television on the
horizon, the revenues of the theaters gone and being mired in the post WWII
recession, the movie studios utterly dismantled the contracted actor “Star
System” and with it much of their publicity machinery. That cut off the free
material the Movie Fan magazines had been making its bones hawking. And that
effectively killed the Movie Fan format.
(*8) Unlike “As Seen On TV”, no one controls the use of the word
“Movie” or even “Hollywood”. Like “Christmas” it can be sprinkled on a wide
variety of items. Our pals in the pulps (and their brothers in the comics)
plastered the word “Movie” on anthologies in every genre, with recycled Romance
fiction being the most common. Sometimes it was plastered on anthologies which
otherwise had no theme. Early on, it came to denote what the ‘X-Rated’ term
means today.
(*9) See note 7. The lack of ready made material didn’t kill the Movie
Fan magazines outright. But it did make them harder to produce. Although the
studios were always willing to shovel press kits at anyone who wants one, they
no longer had a vested interest in their “stars”. Performers with particularly
good publicists tried gamely to fill the void. In the end, they could not keep
up. Also, there was a certain sameness to this material which may have at this
point worn out its welcome. Times change.
(*10) Early on, Confidential was just a venue for gossip columnist
Walter Winchell to launch yet another come back. As was the practice amongst
some pornographers in the pulp business, Confidential was essentially the same
magazine as Whisper with the girlie pictures taken out. This sort of recycling
went on all the time. Standard newsstand pulps and skin magazines had entirely
different distribution systems and, it was felt, different audiences. Confidential’s
real purpose was to recycle the tamer material from Whisper. Although the
publisher told a different story, I think the success of Confidential had
caught him flat footed. By the time he realized that Confidential was such a
big hit, Winchell had already departed the fold. This necessitated the
publisher starting a ‘detective agency’
which rooted out star gossip. As opposed
to actual trained detectives, this agency was headed by the publisher’s own
daughter. They invented what is called “Check Book Journalism” or the practice
of paying for leads from sources. Confidential found it more effective to pay
snitches than Winchell.
(*11) Get your kisser on television and you will have a book contract
handed to you, no questions asked. It doesn’t have to be fiction. You can write
history or doodle, if you want to. And seemingly people will buy this. People
will also buy new works from writers who have been dead for decades. It’s the
single hottest trend in publishing.
(*12) The long form Political Smear is a genre of fiction older than
the English language. And it’s been part of the political process since the
founding of our country. The partisan press isn’t swiping this form—they
invented it. The pulp version is simply doing it to make a buck. The normal
political version is spewing lies in hopes that some of them stick. That our
last president was “learning disabled” and that our current president is
“similar in body language to Hitler” are recent examples.
A Final Note: The modern versions of these forms are efforts to jazz up
the truth. In their original forms resort to such genres was the sign of a
publisher with poor resources. He’s making things up because he can’t compete.
He doesn’t have the money for reporters or features or wire service copy.
Next: What Happened to Genres in General? As opposed to genres, the
typical broad divisions today are Drama, Comedy, Romantic and Action. None of
these common labels really address their place in the classic spectrum,
however. Most are defined by what elements they lack. Has the modern appetite
for fiction closed?
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